We delivered
Throughout the campaign, the focus was on the uniqueness of Bicester Motion as a destination. Somewhere that drives a high demand for a business address, with three areas of focus: the past is here, the present is here, the future is here.
Attracting right-fit businesses, with automotive innovation at the heart, to understand the value of Bicester Motion as a 'destination unlike any other' and building a demand to be part of the community.
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THE PAST IS HERE
Never forgetting the Bicester Heritage brand and proposition and the way the glorious history of the automative and aviation world is celebrated.
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THE PRESENT IS HERE
Passionately articulating what Bicester Motion is all about today. Its values and vision. Understanding how the destination experiences are currently sold. A proud foundation for the future.
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THE FUTURE IS HERE
How we plan to elevate the Innovation Quarter to attract right fit businesses and how we evolve what was already in place, to shout louder and more relevantly nationally and internationally.
DEVELOPING THE BRAND
The Innovation Quarter had a few assets to portray its ambition and alternative thinking as a forward looking brand. We proposed evolving and adding to these assets, still retaining the heart of the Innovation Quarter, whilst aligning itself with brands that it aimed to attract.
This included developing the wordmark and icon separately to build a recognised brand, an updated colour palette more indicative of 'innovation' and future thinking, a personalised TOV, new typefaces to give the brand solidity and recognition and the introduction of motion into the digitial space where 'The Innovation Quarter' lives.
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