25 Lime Street

More Than Meets The Eye

24-26 Lime Street was another unique project. Sitting on Lime Street within the world's largest insurance market, the listed facade of 2 adjoining buildings were to be retained, with the rest of the buildings being demolished and replaced with one contemporary new build workspace. There was a lot more to the book than what could be read on the cover.

For brands that like their business to have great character beneath the surface. Lime Street offers an space that is not what it first appears to be. It's 'More than meets the eye.' This campaign concept inspired everything from the chosen typeface (with it's hidden details), the brand pattern with hidden LS initials within to the unique CGI animation that stood out in the insurance world.

Branding Pattern
Campaign Messaging
Digital Marketing

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